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Rights, boundaries and your business reputation online: current state of technology

Table of Contents ]

View the Top 500 Sites Used Globally on the Web

View the Top 15 Social Media Sites

Adult Use

(Nielsen, 2009)

YOUTUBE

Note: View most current YouTube statistics at http://www.youtube.com/t/press_statistics

CONSIDERING FACEBOOK

79% of American adults said they used the internet and nearly half of adults (47%), or 59% of internet users, say they use at least one of SNS. This is close to double the 26% of adults (34% of internet users) who used a SNS in 2008. Among other things, this means the average age of adult-SNS users has shifted from 33 in 2008 to 38 in 2010. Over half of all adult SNS users are now over the age of 35. Some 56% of SNS users now are female.

Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.

There is considerable variance in the way people use various social networking sites: 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.

On Facebook on an average day:

Let's look a bit closer at Facebook users in Utah: http://www.socialbakers.com/united-states-facebook-statistics/utah

SOCIAL MEDIA

1.2 billion users worldwide -- 82% of the world’s internet population over the age of 15 -- now log on to a social networks. Facebook, the third largest web property online, is king of all social networks. Visits to Facebook accounted for one in every seven minutes internet users spent online in October and 75% of all time spent on all social networks. Close to 65%of all smartphone users in the US visited a social network in October; two in five used their mobile device to connect to a social network nearly every day (AFP Relaxnews, 2011).

TEENS AND SOCIAL MEDIA

For 8 to 18 Year Olds in the U.S., top online activities include social networking (:22 a day), playing games (:17), and visiting video sites such as YouTube (:15).  

Three-quarters (74%) of all 7th-12th graders say they have a profile on a social networking site (Kaiser Family Foundation, 2010b).

Adult use of social networking sites

ADULTS AND SOCIAL MEDIA

As of September 2009, 47% of online adults used a social networking website, compared with the 73% of teens who did so at a comparable point in time. The percentage of adults who use online social networks has grown from 8% of internet users in February 2005 to 16% in August 2006 to 37% in November 2008. On a typical day in 2009, just over one-quarter (27%) of adult internet users visited a social networking site (PewInternet, 2010).

What SNS adults use

(PewInternet, 2010)

Twitter use by adults

There is little variation in the use of status update services based on race, ethnicity or socio-economic status; however, online women (21% of whom use Twitter or other status update services) are more likely to use these services than men (17% of whom do so) (PewInternet, 2010).

SHARING INFORMATION

One third of U.S. adults are more comfortable sharing information online than in person and one in five admits to sharing false information online, the new survey sponsored by Intel says. Intel's 2012 "Mobile Etiquette" survey evaluated the current state of mobile manners. If it wasn't for the ability to share and consume information online via mobile devices, nearly half of U.S. adults (46%) feel they would not know what is happening with their family and friends. 85% share information online (Hansen, 2012).

Our methods of communication:

39% of Americans spend more time socializing online compared to face-to-face, more than in the U.K. (36%) and Germany (35%), according to a study by Badoo. Aside from feelings of loneliness, the survey revealed that people could embellish the truth when sharing online, perhaps to appear more interesting to others, or to "control" their online persona. 25% of American respondents admit they have exaggerated or lied about who they've met or what they've done on their social networks, with a staggering 39% having shared bad news, such as a death or divorce (Thompson, 2012).

MOBILE PHONES

Mobile Cellular Phone Subscriptions per 100 people (Google Public Data)

Cell Phone Onwership for Teens:

Teen Cell Ownership

(PewInternet, 2010)

Teen texting numbers

(Nielson, 2009)

SMART PHONES

In its first standalone measure of smartphone ownership, the Pew Internet & American Life Project finds that one third of American adults -- 35% -- own smartphones. The Pew Internet Project's May survey found that 83% of U.S. adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults (Pew Research Center, 2011).

COMPUTER OWNERSHIP

Nearly seven in ten (69%) teens ages 12-17 have a computer. Teens from wealthier families earning more than $75,000 a year are slightly more likely (74%) than less well-off teens to personally have a desktop or laptop computer. Older teens are also more likely to report owning a desktop or laptop; 73% of 14-17 year olds have a computer while 60% of 12 and 13 year olds do.

Among adults, desktop computers are slightly more popular than laptop computers and netbooks. Overall, six in ten adults (58%) own a desktop computer, compared with 46% who own a laptop or netbook.  However, while laptop computers have been increasing in popularity among adults over the past three years, desktop computers have been decreasing in popularity 

computer ownership

(PewInternet, 2010)

INTERNET USE

Reported Internet Usage for Households, by Selected Householder Characteristics: 2009 (In thousands. )
Selected householder characteristics Household with 
no Internet use 
at home
Household with 
Internet use at home
Someone in household 
accesses the Internet 
from some location
  Total Broadband Dial-Up Other  
Percent Percent Percent Percent Percent Percent
             
Total Householders 31.3 68.7 63.5 4.7 0.4 76.7
             
   . Age            
   .. Under 25 years 33.0 67.0 64.3 2.3 0.4 82.9
    ..25-34 years 25.8 74.2 71.2 2.5 0.6 85.6
    ..35-44 years 22.2 77.8 73.3 4.1 0.4 87.0
   ..45-54 years 24.2 75.8 70.3 5.0 0.5 83.7
    ..55 years and older 41.8 58.2 51.7 6.2 0.3 63.0
             
   . Race and Hispanic origin            
    ..White alone 29.5 70.5 65.2 4.9 0.4 77.7
    ...White non-Hispanic alone 26.7 73.3 68.0 4.9 0.4 79.9
    ..Black alone 45.5 54.5 49.7 4.4 0.4 68.1
    ..Asian alone 19.5 80.5 77.1 3.1 0.3 85.5
    ..Hispanic (of any race) 47.2 52.8 47.9 4.4 0.5 63.9
             
Total householders 25 years and older 31.2 68.8 63.5 4.9 0.4 76.3
             
   . Educational attainment            
    ..Less than high school graduate 67.8 32.2 27.8 4.3 0.2 41.0
    ..High school graduate 42.5 57.5 51.1 6.1 0.4 66.2
    ..Some college or associate's degree 25.3 74.7 69.0 5.2 0.6 83.9
    ..Bachelor's degree or higher degree 11.5 88.5 84.4 3.7 0.4 93.0

(U.S. Census Bureau, 2009)

Who's online

(PewInternet, 2010)

How going online

Wireless rates are especially high among adults under age 30; eight in ten adults between the ages of 18 and 29 (81%) are wireless internet users.  That figure drops to 63% among 30-49 year olds, and 34% among adults age 50 and older. Roughly half of 18-29 year olds have accessed the internet wirelessly on a laptop (54%) or on a cell phone (55%), and about one quarter of 18-29 year olds (28%) have accessed the internet wirelessly on a device other than a laptop or cell phone (PewInternet, 2010).

Note: For below click for most current statistics, table is from 2010 to give overview:

INTERNET USAGE AND FACEBOOK STATISTICS
UNITED STATES - State by State
50 STATES
+ D.C.
Population
(2010 Est.)
Population
% of USA
Internet users
June, 2010
Internet
Penetration
Facebook users
August, 2010
Facebook
Penetration
Alabama 4,758,191 1.5 % 3,092,273 65.0 % 1,599,260 33.6 %
Alaska 705,813 0.2 % 593,193 84.0 % 336,440 47.7 %
Arizona 6,665,093 2.1 % 5,230,474 78.5 % 2,448,140 36.7 %
Arkansas 2,919,815 0.9 % 1,949,869 66.8 % 989,820 33.9 %
California 37,350,092 12.0 % 29,758,896 79.7 % 16,673,720 44.6 %
Colorado 5,077,553 1.6 % 4,058,749 79.9 % 2,369,420 46.7 %
Connecticut 3,555,261 1.1 % 3,074,229 86.5 % 1,398,220 39.3 %
Delaware 894,424 0.3 % 719,500 80.4 % 216,140 24.2 %
District of Columbia 605,959 0.2 % 463,503 76.5 % 1,576,360 260.1 %
Florida 18,732,783 6.0 % 14,764,418 78.8 % 7,839,520 41.8 %
Georgia 9,932,505 3.2 % 7,597,608 76.5 % 4,841,900 48.7 %
Hawaii 1,308,789 0.4 % 1,081,506 82.6 % 597,100 45.6 %
Idaho 1,562,046 0.5 % 1,284,500 82.2 % 518,060 33.2 %
Illinois 13,046,084 4.2 % 10,243,294 78.5 % 7,152,340 54.8 %
Indiana 6,490,613 2.1 % 4,770,355 73.5 % 2,225,460 34.3 %
Iowa 3,039,465 1.0 % 2,354,728 77.5 % 922,240 30.3 %
Kansas 2,848,369 0.9 % 2,248,721 78.9 % 1,312,240 46.1 %
Kentucky 4,359,450 1.4 % 2,997,542 68.8 % 1,598,020 36.7 %
Louisiana 4,539,283 1.5 % 3,071,973 67.7 % 1,643,860 36.2 %
Maine 1,332,155 0.4 % 1,102,933 82.8 % 536,480 40.3 %
Maryland 5,759,373 1.9 % 4,737,650 82.3 % 2,363,480 41.0 %
Massachusets 6,662,878 2.1 % 5,745,853 86.2 % 3,148,580 47.3 %
Michigan 10,074,498 3.2 % 7,899,843 78.4 % 3,921,020 38.9 %
Minnesota 5,321,556 1.7 % 4,370,006 82.1 % 2,274,240 42.7 %
Mississippi 2,983,018 1.0 % 1,769,430 59.3 % 904,460 30.3 %
Missouri 6,050,503 2.0 % 4,380,156 72.4 % 2,831,000 46.8 %
Montana 985,235 0.3 % 725,139 73.6 % 369,820 37.5 %
Nebraska 1,815,500 0.6 % 1,455,917 80.2 % 792,800 43.7 %
Nevada 2,670,861 0.9 % 2,137,074 80.0 % 957,680 35.9 %
New Hampshire 1,338,495 0.4 % 1,205,558 90.1 % 595,580 44.5 %
New Jersey 8,799,248 2.8 % 7,728,426 87.8 % 4,154,820 47.2 %
New Mexico 2,030,790 0.7 % 1,380,358 68.0 % 516,280 25.4 %
New York 19,746,813 6.4 % 16,091,772 81.5 % 8,544,640 43.3 %
North Carolina 9,479,467 3.1 % 6,809,315 71.8 % 4,004,020 42.2 %
North Dakota 653,642 0.2 % 496,207 75.9 % 304,260 46.5 %
Ohio 11,663,946 3.8 % 8,949,773 76.7 % 4,747,620 40.7 %
Oklahoma 3,725,797 1.2 % 2,530,656 67.9 % 1,303,220 35.0 %
Oregon 3,865,861 1.2 % 3,327,971 86.1 % 1,724,480 44.6 %
Pennsylvania 12,737,230 4.1 % 9,909,482 77.8 % 5,955,960 46.8 %
Rhode Island 1,064,277 0.3 % 861,596 81.0 % 561,360 52.7 %
South Carolina 4,609,176 1.5 % 3,086,634 67.0 % 1,625,480 35.3 %
South Dakota 820,920 0.3 % 598,832 72.9 % 326,560 39.8 %
Tennessee 6,362,421 2.1 % 4,638,409 72.9 % 2,530,520 39.8 %
Texas 25,042,738 8.1 % 17,176,661 68.6 % 10,685,000 42.7 %
Utah 2,813,835 0.9 % 2,465,247 87.6 % 1,275,660 45.3 %
Vermont 628,294 0.2 % 513,123 81.7 % 248,000 39.5 %
Virginia 7,965,428 2.6 % 6,193,567 77.8 % 3,101,820 38.9 %
Washington 6,734,229 2.2 % 5,772,919 85.7 % 3,889,000 57.7 %
West Virginia 1,838,901 0.6 % 1,296,905 70.5 % 527,140 28.7 %
Wisconsin 5,714,200 1.8 % 4,744,417 83.0 % 2,302,820 40.3 %
Wyoming 549,990 0.2 % 436,437 79.4 % 236,920 43.1 %
TOTAL U.S.A. 310,232,863 100.0 % 239,893,600 77.3 % 133,518,980 43.0 %

(Internet World Stats, 2010e)