Technology Management

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THE IMPACT OF SOCIAL TECHNOLOGY: overview

Table of Contents ]

SOCIAL MEDIA STATISTICS: UNITED STATES

COMPUTER OWNERSHIP

Nearly seven in ten (69%) teens ages 12-17 have a computer. Teens from wealthier families earning more than $75,000 a year are slightly more likely (74%) than less well-off teens to personally have a desktop or laptop computer. Older teens are also more likely to report owning a desktop or laptop; 73% of 14-17 year olds have a computer while 60% of 12 and 13 year olds do.

Among adults, desktop computers are slightly more popular than laptop computers and netbooks. Overall, six in ten adults (58%) own a desktop computer, compared with 46% who own a laptop or netbook.  However, while laptop computers have been increasing in popularity among adults over the past three years, desktop computers have been decreasing in popularity 

computer ownership

(PewInternet, 2010)

INTERNET USE

Reported Internet Usage for Households, by Selected Householder Characteristics: 2009 (In thousands. )
Selected householder characteristics Household with 
no Internet use 
at home
Household with 
Internet use at home
Someone in household 
accesses the Internet 
from some location
  Total Broadband Dial-Up Other  
Percent Percent Percent Percent Percent Percent
             
Total Householders 31.3 68.7 63.5 4.7 0.4 76.7
             
   . Age            
   .. Under 25 years 33.0 67.0 64.3 2.3 0.4 82.9
    ..25-34 years 25.8 74.2 71.2 2.5 0.6 85.6
    ..35-44 years 22.2 77.8 73.3 4.1 0.4 87.0
   ..45-54 years 24.2 75.8 70.3 5.0 0.5 83.7
    ..55 years and older 41.8 58.2 51.7 6.2 0.3 63.0
             
   . Race and Hispanic origin            
    ..White alone 29.5 70.5 65.2 4.9 0.4 77.7
    ...White non-Hispanic alone 26.7 73.3 68.0 4.9 0.4 79.9
    ..Black alone 45.5 54.5 49.7 4.4 0.4 68.1
    ..Asian alone 19.5 80.5 77.1 3.1 0.3 85.5
    ..Hispanic (of any race) 47.2 52.8 47.9 4.4 0.5 63.9
             
Total householders 25 years and older 31.2 68.8 63.5 4.9 0.4 76.3
             
   . Educational attainment            
    ..Less than high school graduate 67.8 32.2 27.8 4.3 0.2 41.0
    ..High school graduate 42.5 57.5 51.1 6.1 0.4 66.2
    ..Some college or associate's degree 25.3 74.7 69.0 5.2 0.6 83.9
    ..Bachelor's degree or higher degree 11.5 88.5 84.4 3.7 0.4 93.0

(U.S. Census Bureau, 2009)

REGION Population % Pop. Internet Users, % Population User Growth % Users
  ( 2010 Est. ) America Latest Data ( Penetration ) ( 2000-2010 ) America
North America 344,124,450 36.70% 266,224,500 77.40% 146.30% 56.50%
South America 396,626,130 42.30% 156,609,436 39.50% 995.80% 33.30%
Central America 154,298,120 16.50% 38,433,400 24.90% 1094.50% 8.20%
The Caribbean 41,632,722 4.40% 9,647,000 23.20% 1624.50% 2.00%
  936,681,422 100.00% 470,914,336 50.30% 273.30% 100.00%

(America World Stats, 2010c)

Who's online

(PewInternet, 2010)

Device online

(PewInternet, 2010)

How going online

Wireless rates are especially high among adults under age 30; eight in ten adults between the ages of 18 and 29 (81%) are wireless internet users.  That figure drops to 63% among 30-49 year olds, and 34% among adults age 50 and older. Roughly half of 18-29 year olds have accessed the internet wirelessly on a laptop (54%) or on a cell phone (55%), and about one quarter of 18-29 year olds (28%) have accessed the internet wirelessly on a device other than a laptop or cell phone (PewInternet, 2010).

Internet usage age trends

(PewInternet, 2010)

Family with teens

(PewInternet, 2010)

Broadband

(PewInternet, 2010)

Teen Cell Ownership

(PewInternet, 2010)

States with the greatest internet penetration:

US State Internet Penetration

(Internet World Stats, 2010e)

INTERNET USAGE AND FACEBOOK STATISTICS
UNITED STATES - State by State
50 STATES
+ D.C.
Population
(2010 Est.)
Population
% of USA
Internet users
June, 2010
Internet
Penetration
Facebook users
August, 2010
Facebook
Penetration
Alabama 4,758,191 1.5 % 3,092,273 65.0 % 1,599,260 33.6 %
Alaska 705,813 0.2 % 593,193 84.0 % 336,440 47.7 %
Arizona 6,665,093 2.1 % 5,230,474 78.5 % 2,448,140 36.7 %
Arkansas 2,919,815 0.9 % 1,949,869 66.8 % 989,820 33.9 %
California 37,350,092 12.0 % 29,758,896 79.7 % 16,673,720 44.6 %
Colorado 5,077,553 1.6 % 4,058,749 79.9 % 2,369,420 46.7 %
Connecticut 3,555,261 1.1 % 3,074,229 86.5 % 1,398,220 39.3 %
Delaware 894,424 0.3 % 719,500 80.4 % 216,140 24.2 %
District of Columbia 605,959 0.2 % 463,503 76.5 % 1,576,360 260.1 %
Florida 18,732,783 6.0 % 14,764,418 78.8 % 7,839,520 41.8 %
Georgia 9,932,505 3.2 % 7,597,608 76.5 % 4,841,900 48.7 %
Hawaii 1,308,789 0.4 % 1,081,506 82.6 % 597,100 45.6 %
Idaho 1,562,046 0.5 % 1,284,500 82.2 % 518,060 33.2 %
Illinois 13,046,084 4.2 % 10,243,294 78.5 % 7,152,340 54.8 %
Indiana 6,490,613 2.1 % 4,770,355 73.5 % 2,225,460 34.3 %
Iowa 3,039,465 1.0 % 2,354,728 77.5 % 922,240 30.3 %
Kansas 2,848,369 0.9 % 2,248,721 78.9 % 1,312,240 46.1 %
Kentucky 4,359,450 1.4 % 2,997,542 68.8 % 1,598,020 36.7 %
Louisiana 4,539,283 1.5 % 3,071,973 67.7 % 1,643,860 36.2 %
Maine 1,332,155 0.4 % 1,102,933 82.8 % 536,480 40.3 %
Maryland 5,759,373 1.9 % 4,737,650 82.3 % 2,363,480 41.0 %
Massachusets 6,662,878 2.1 % 5,745,853 86.2 % 3,148,580 47.3 %
Michigan 10,074,498 3.2 % 7,899,843 78.4 % 3,921,020 38.9 %
Minnesota 5,321,556 1.7 % 4,370,006 82.1 % 2,274,240 42.7 %
Mississippi 2,983,018 1.0 % 1,769,430 59.3 % 904,460 30.3 %
Missouri 6,050,503 2.0 % 4,380,156 72.4 % 2,831,000 46.8 %
Montana 985,235 0.3 % 725,139 73.6 % 369,820 37.5 %
Nebraska 1,815,500 0.6 % 1,455,917 80.2 % 792,800 43.7 %
Nevada 2,670,861 0.9 % 2,137,074 80.0 % 957,680 35.9 %
New Hampshire 1,338,495 0.4 % 1,205,558 90.1 % 595,580 44.5 %
New Jersey 8,799,248 2.8 % 7,728,426 87.8 % 4,154,820 47.2 %
New Mexico 2,030,790 0.7 % 1,380,358 68.0 % 516,280 25.4 %
New York 19,746,813 6.4 % 16,091,772 81.5 % 8,544,640 43.3 %
North Carolina 9,479,467 3.1 % 6,809,315 71.8 % 4,004,020 42.2 %
North Dakota 653,642 0.2 % 496,207 75.9 % 304,260 46.5 %
Ohio 11,663,946 3.8 % 8,949,773 76.7 % 4,747,620 40.7 %
Oklahoma 3,725,797 1.2 % 2,530,656 67.9 % 1,303,220 35.0 %
Oregon 3,865,861 1.2 % 3,327,971 86.1 % 1,724,480 44.6 %
Pennsylvania 12,737,230 4.1 % 9,909,482 77.8 % 5,955,960 46.8 %
Rhode Island 1,064,277 0.3 % 861,596 81.0 % 561,360 52.7 %
South Carolina 4,609,176 1.5 % 3,086,634 67.0 % 1,625,480 35.3 %
South Dakota 820,920 0.3 % 598,832 72.9 % 326,560 39.8 %
Tennessee 6,362,421 2.1 % 4,638,409 72.9 % 2,530,520 39.8 %
Texas 25,042,738 8.1 % 17,176,661 68.6 % 10,685,000 42.7 %
Utah 2,813,835 0.9 % 2,465,247 87.6 % 1,275,660 45.3 %
Vermont 628,294 0.2 % 513,123 81.7 % 248,000 39.5 %
Virginia 7,965,428 2.6 % 6,193,567 77.8 % 3,101,820 38.9 %
Washington 6,734,229 2.2 % 5,772,919 85.7 % 3,889,000 57.7 %
West Virginia 1,838,901 0.6 % 1,296,905 70.5 % 527,140 28.7 %
Wisconsin 5,714,200 1.8 % 4,744,417 83.0 % 2,302,820 40.3 %
Wyoming 549,990 0.2 % 436,437 79.4 % 236,920 43.1 %
TOTAL U.S.A. 310,232,863 100.0 % 239,893,600 77.3 % 133,518,980 43.0 %
NOTES: (1) USA State Population data is projection for June, 2010, pending Official Year 2010 U.S. Census results. (2) The Facebook Usage Statistics are for August 31, 2010. Please note D.C. penetration data is out of limits, this is probably due to non-resident Facebook users. (3) USA Internet estimates are based on figures from the U.S. Census Bureau surveys. (4) Other Internet usage numbers come from data published byNielsen , ITUIWS, and other trustworthy research sources. (5) Data from this table may be cited, giving the due credit and establishing an active link back to Internetworldstats.com. Copyright © 2010, Miniwatts Marketing Group. All rights reserved.

(Internet World Stats, 2010e)

Equity in Access

INTERNET CRIME

The most common crime complaints in the U.S. for 2010:

  1. Non-delivery payment/merchandise 14.4%
  2. FBI-related scams 13.2%
  3. Identity theft 9.8%
  4. Computer crimes 9.1%
  5. Miscellaneous fraud 8.6%
  6. Advance fee fraud 7.6%
  7. Spam 6.9%
  8. Auction fraud 5.9% 
  9. Credit card fraud 5.3%
  10. Overpayment fraud 5.3%   (Internet Crime Complaint Center, 2010)