Technology Management

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Table of Contents ]



Tools students use

(Project Tomorrow, 2009)

How kids use media tools for education

(Project Tomorrow, 2009)

Student suggestions for use in education

(Project Tomorrow, 2009)

Personal productivity

(Project Tomorrow, 2009)


Content sharing

(PewInternet, 2010)

Who shares content

There are no major differences in online content sharing among adults based on gender or race/ethnicity, although there is some variation based on educational attainment. One-third (34%) of internet users with at least some college experience post their own creations online, compared with one-quarter (24%) of those with a high school degree or less.

(PewInternet, 2010)


Faculty are big users of and believers in social media. Virtually all higher education teaching faculty are aware of the major
social media sites; more than three-quarters visited a social media site within the past month for their personal use;
and nearly one-half posted content. Even more impressive is their rate of adoption of social media in their professional
lives: over 90% of all faculty are using social media in courses they’re teaching or for their professional careers outside
the classroom.

There are big differences, though, among the patterns of use from one social media site to another. For personal use,
Facebook is both the most visited site and, by a large margin, the one with the highest rate of postings. YouTube is the
second most visited, but posting rates are low. YouTube and Facebook are also the most frequently cited when faculty
report on their uses of social media in support of their professional careers.

Nearly two-thirds of all faculty have used social media during a class session, and 30% have posted content for students
to view or read outside class. Over 40% of faculty have required students to read or view social media as part of a course
assignment, and 20% have assigned students to comment on or post to social media sites. Online video is by far the most
common type of social media used in class, posted outside class, or assigned to students to view, with 80% of faculty
reporting some form of class use of online video.

Use of social media is not without its problems; most faculty are concerned with the time it requires. The two most
pressing concerns about faculty use of social media are privacy and integrity: 80% report that “lack of integrity of student
submissions” is an “important” or “very important” barrier, and over 70% say privacy concerns are an “important” or
“very important” barrier.

In spite of those concerns, however, faculty believe that social media sites offer value in teaching. An overwhelming
majority report that they believe that video, podcasts, and wikis are valuable tools for teaching, and a majority report that
social media sites can be valuable tools for collaborative learning. (Pearson, 2011)


View the Facebook for Educators Guide at

Pearson Report - Teaching, Learning, and Sharing: How Today’s Higher Education Faculty Use Social Media April 2011 (32 pages PDF) at